If you have the intention to launch your company, you must design a special identity for it. This occurs because of the importance of this step in distinguishing your company from the others. Designing the identity of the companies will make each one of them a strong trading brand, in the light of the prevailing competition at the present time.

You may wonder about the identity of a corporate identity, and what is the difference between it and the trading brand. Simply, it is everything that is visible starting from the logo to the dress of the employees. That is to say, everything that customers can see, and what is promoted to the company and its trading brand. 

The importance of the corporates’ identity is that it is anchored more than anything else in the minds of the consumers to make them always attracted to them. It is designed from several marketing components, such as: the website, the social media accounts, employee clothes, company cars and many other things.

The corporate identity is an important basis in the e-marketing process. There is a big difference between a company that promotes and markets its trading brand with a consistent identity, and those who do not have an identity in the first place. There must be a distinct identity that should be adopted. It must be compatible with the company's field of work in all of the respects.

Corporate identity fundamentally expresses the trading brands. It differentiates them from their competitors. Each of them is distinguished, and it shows the quality and efficiency that these companies enjoy. You can consider it the personal identity of your company that you know as well as it proves its presence in the markets. In addition to its importance in raising the value of the trading brand in the eyes of the target audience. 

Corporate identity is everything that users see, and it is every single thing that shows your trading brand in front of the people’s eyes, starting from your visual identity to the way you interact with the customers. Even that image that customers will take of your trading brand, later on, is considered as the responsibility of the corporate identity.

In nutshell, the corporate identity is the style of the company and the trading brand to communicate with the target audience. It is what distinguishes them from the competing trading brands. There are certain practices and rules that work with the target of raising the value of companies in general. It will absolutely provide the best experience of dealing with the company.

Some consider that the visual identity is the same as the identity of the company. Actually, this is a big confusion. The visual identity is an important part of the Corporate Identity. It is all what is visible through which the corporate is able to communicate with consumers visually to transfer specific feelings that words do not express. It consists of the logo, the colors, the fonts, the images, and the videos. In fact, all these visual forms are used to give the messages of the company and the trading project.

While the corporate identity includes all the practices that are dedicated to distinguish the trading brand from the competitors. This fact, henceforth, raises its value and strength in the market. It could be by giving consumers a distinctive experience.